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Saturday, January 3, 2009

Reverse Mortgage Info Sites - Not Just Info!

By Revmorti Vanrock

If you are reading this now, you probably have already heard about how reverse mortgages can help people ages sixty-two and up take care of needed expenses.

You know you can take the equity in your home and somehow convert it to cash, but perhaps that is about all you know. You want to know more so you head to the internet and start looking for info.

It is satisfying for you to see the myriad of available information- pamphlets, free guides, etc. For people like you who want general facts about the reverse mortgage, there is an abundance of knowledge at your fingertips.

Soon you come across a free report that can be mailed to you right away. That's exactly what you were looking for! You send in your information and keep an eye out for the report.

What may be news to you is that these websites are not actually altruistic, but operate for the purpose of gathering information to make a profit.

The website owners make money in one of two ways. One, they could be lenders themselves and are looking for more customers. With your information they can contact you and attempt to get your business.

The second way is by selling leads. This is a major occurrence in the reverse mortgage trade. Some websites which appear to be the most educational websites are also major money makers.

What a website such as this does, is grab your information and sells it to a reverse mortgage lender, so they may get in touch with you.

So, you've entered your info into the website for the free guide, you're waiting, and surprise, surprise, your phone rings. Its a reverse lender, and they let you know they are calling in response to your inquiry on that website.

Prepare for more than one phone call if you have entered an information request on several websites. You will be contacted from several companies.

Also, be advised how competitive the reverse mortgage industry is, and know that each lender will contact you several times to try and nab you as a client.

So, as you gather reverse mortgage information online, if you give out your contact info, prepare yourself for phone calls that you were not necessarily expecting.

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