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Here's what you need to do...Promise yourself that you'll spend 30 uninterrupted minutes each day working on the marketing part of your mortgage business. Set aside a 30 minute block of time. Turn off your cell phone. Checking your email and surfing the Internet is not allowed. Answering the phone is not allowed. Out bound calls are allowed. Use a timer or alarm because clock watching is not allowed either.The next 30 minutes are your marketing minutes, so make the most of this time. Here are but a few suggestions on how to spend those precious 30 minutes:
Then, in 2006, a slowdown in real estate led to a deterioration of home values, an increase in inventories, and ultimately to today's tightening of credit guidelines, leaving many investors unable to sell or refinance out of their existing positions. Many Americans who had tapped into their equity were suddenly tapped-out and overextended as home values fell. Foreclosures followed in record numbers and a re-valuation of mortgage bonds and other financial instruments created the credit/liquidity domino effect we're now experiencing.
Unfortunately, it's going to get a lot worse before it gets better. According to the latest estimates, over 2 million subprime and Alt-A adjustable rate mortgage (ARM) holders will face payment increases of up to 30%-100% when their loans reset in the next 2 to 18 months. These loans make up less than 40% of the total mortgage market, but the negative effects, as we have seen, of increased foreclosure activity can have a ripple effect throughout the industry and around the globe.
Thou shalt say "Thank You" often. Every savvy marketer knows that a 'thank you' is important. They don't have to be showy or expensive. Just make sure the 'thank you' is classy and considerate, and the kindness you have shown will eventually be repaid to you many times over.
Finally, there's an important concept to embrace: all markets, while cyclical in nature, are self-correcting, be it credit, real estate, stocks, or bonds. For the last 6 or 7 years, real estate was booming and riding high. The correction we're experiencing now " while it seems harsh and could get much worse " is, in a sense, "natural" and directly related to the extremely loose guidelines and perhaps overzealous lending and leveraging during the boom cycle. Thou shalt follow the 30 day contact rule. Your customers, prospects and advocates (those who refer business to you) should hear from you every 30 days without fail. You should call them, email them, and send them postcards, note cards, a newsletter, or mortgage news and happenings.
Thou shalt create and maintain a detailed Mortgage customer, prospect list, and contact list. Thou shall allocate time each week to maintaining and updating thy lists. For it is these lists that hold the customers that will be in your next mortgage pipeline and your pipeline for years to come.
This means that, for any Americans looking to buy, sell, or refinance a home, they are confronting a very different market from the one that existed just 6-12 months ago.
How did this happen?The recent real estate boom was fueled by a period of record home appreciation and historically low interest rates. Banks, in order to compete, loosened guidelines and began offering more funding to more borrowers through riskier, non-conforming or "exotic" mortgages.
Yes, I'm very much a believer in continuing education and self improvement. There's no doubt you need to allocate time every day to do these things too. But, this 30 minute block of time we are scheduling is your "marketing time" and has a direct bearing on your loan originations, your pipeline and your bank account. Start this little program today, your mortgage marketing success depends on it.
What does this mean to you and your mortgage?Sellers: If you're planning on selling your home, be prepared for an even smaller pool of qualified buyers. While some experts predict a settling of this credit crisis over the coming year, tightened credit guidelines and diminishing mortgage products could knock out as many as 15%-30% of potential qualified buyers.
Then, in 2006, a slowdown in real estate led to a deterioration of home values, an increase in inventories, and ultimately to today's tightening of credit guidelines, leaving many investors unable to sell or refinance out of their existing positions. Many Americans who had tapped into their equity were suddenly tapped-out and overextended as home values fell. Foreclosures followed in record numbers and a re-valuation of mortgage bonds and other financial instruments created the credit/liquidity domino effect we're now experiencing.
Unfortunately, it's going to get a lot worse before it gets better. According to the latest estimates, over 2 million subprime and Alt-A adjustable rate mortgage (ARM) holders will face payment increases of up to 30%-100% when their loans reset in the next 2 to 18 months. These loans make up less than 40% of the total mortgage market, but the negative effects, as we have seen, of increased foreclosure activity can have a ripple effect throughout the industry and around the globe.
Thou shalt say "Thank You" often. Every savvy marketer knows that a 'thank you' is important. They don't have to be showy or expensive. Just make sure the 'thank you' is classy and considerate, and the kindness you have shown will eventually be repaid to you many times over.
Finally, there's an important concept to embrace: all markets, while cyclical in nature, are self-correcting, be it credit, real estate, stocks, or bonds. For the last 6 or 7 years, real estate was booming and riding high. The correction we're experiencing now " while it seems harsh and could get much worse " is, in a sense, "natural" and directly related to the extremely loose guidelines and perhaps overzealous lending and leveraging during the boom cycle. Thou shalt follow the 30 day contact rule. Your customers, prospects and advocates (those who refer business to you) should hear from you every 30 days without fail. You should call them, email them, and send them postcards, note cards, a newsletter, or mortgage news and happenings.
Thou shalt create and maintain a detailed Mortgage customer, prospect list, and contact list. Thou shall allocate time each week to maintaining and updating thy lists. For it is these lists that hold the customers that will be in your next mortgage pipeline and your pipeline for years to come.
This means that, for any Americans looking to buy, sell, or refinance a home, they are confronting a very different market from the one that existed just 6-12 months ago.
How did this happen?The recent real estate boom was fueled by a period of record home appreciation and historically low interest rates. Banks, in order to compete, loosened guidelines and began offering more funding to more borrowers through riskier, non-conforming or "exotic" mortgages.
Yes, I'm very much a believer in continuing education and self improvement. There's no doubt you need to allocate time every day to do these things too. But, this 30 minute block of time we are scheduling is your "marketing time" and has a direct bearing on your loan originations, your pipeline and your bank account. Start this little program today, your mortgage marketing success depends on it.
What does this mean to you and your mortgage?Sellers: If you're planning on selling your home, be prepared for an even smaller pool of qualified buyers. While some experts predict a settling of this credit crisis over the coming year, tightened credit guidelines and diminishing mortgage products could knock out as many as 15%-30% of potential qualified buyers.
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