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Sunday, February 1, 2009

Long Term Approach To Stock Market Riches

By Gail Fredericks

If you want to make consistent money in the stock market, you can't afford to play it by ear. You have to have a game plan, and you have to be in it for the long haul. If what you're looking for is shortcuts to make a quick buck in the stock market, this is not the article you need to be reading. With this out of the way, let's move on to the ten steps to consistently making money in the stock market.

1. Be specific what your goal is. Want to retire comfortably in your own small house, doing what you enjoy? Want to put your kids through college first and foremost? Want to buy a boat and sail around the world? Decide what your primary goal is and fit various investment opportunities according to how well they match it. Having a laid out plan diminishes the risk of you reacting to market fluctuations and making irrational decisions. They are usually costly.

2. Come up with a strategy. Stock market investing tactics and strategies are a dime a dozen. Any Google search or trip to your local library or bookstore will present you with a dizzying array of choices. Faced with such a wide range of options, you're better off deciding on one strategy that you're most comfortable with and that fits your style, and going with it. Leave yourself open to the possibility of making a minor change here and there but have those changes be the exception rather than the norm.

3. Assess possible risks. Your ability to assess the risks your investment carries will be critical to your success. The key here is to look at them realistically, not with wishful thinking. Your management plan must be as effective and practical as possible in order to minimize your losses and in turn maximize your profits. This step is to be completed BEFORE evaluating profit potential, to avoid you getting so excited about your potential profits that you fail to properly evaluate the risk you'll be taking.

4. Measure profit potential. One way novice investors lose out when they pick stocks that are winners is that they want to make the most money possible by selling at the top of the market. The problem is, there's no sure way to know when that time is. Your best bet is to have set profit thresholds where you sell to at least get your initial money back. You can then take more risks with the rest of the money. Knowing when to get out can avoid you huge losses.

5. Study possible alternatives. A little extra homework might unearth other investments that carry fewer risks or a better profit potential; or maybe there is another strategy that will make things simpler for you (and hopefully bring you a little more money in the process).

6. Scale the mountain. This step goes hand in hand with devising a strategy from the get-go. Every investment you make will have its unique challenges to optimize rewards and minimize losses. Anticipating them gives you a leg up that will allow you to achieve that exact goal.

7. Have your plan B ready. This one relates to point 4 and reinforces the need to have set thresholds, whether you're riding a winner or have to get rid of an albatross loser. You absolutely need to set specific boundaries as to when you should get out of an investment, either to prevent you from losing on your returns or just to avoid losing more money than you already have.

8. Make the right choice. Investing is time-consuming, so before you jump in, take one good look at your overall investment plan. Hopefully, by then, you've been able to put together all the pieces of the puzzle and can see if the whole thing holds up and is worth pursuing. In case it isn't, you can take solace in the fact that it's easier drawing up a new plan than recouping thousands of dollars worth of losses in the stock market.

9. Reach for the stars. After you've made the decision to put money into such and such investment, it's time to stop over-analyzing and start taking action. As it turns out, even if you picked the absolute worse investment, you won't have lost everything you own because you did your homework and set limits to your losses. Your game plan, as long as it is sound, will produce solid returns in the long run if you stick to it.

10. Debrief. At least twice a year, take a look at your plan and how you've fared in your investments. If somehow you bombed and lost a lot of money, try to figure out what went wrong so that those mistakes don't keep on dogging your investing efforts. Above all, don't give up; if you do, then you won't have any lessons to draw from those mistakes. Keep tweaking things until you find your personal success formula. Once you've cleared that hurdle, you're set.

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