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Monday, December 22, 2008

American Express Black Card known as the Centurion Card

By Gray Rollins

If you are using a credit card for your purchases, you are probably aware of its privileges. When it comes to privileges, American Express was rumored to have issued a Centurion Card or the black card that features extra ordinary exclusive benefits to high ranking and dignitary celebrities and private individuals. It has been rumored that the cardholder is entitled to many benefits and privileges.

Centurion card offers direct access to a wide range of exclusive privileges and benefits, but in order to avail it, a certain criteria should be met. Aside from the necessary requirements, an applicant should pay an initial fee of $5000 plus the annual fee of $2500 for a total of $7500.

The black credit card started from a legend which states that American Express issued the black credit card to its cardholders; most of them are celebrities and well-off personalities, allowing them to avail high class products and services from high class establishments. The fact behind this rumor was the information card issued by the American Express to cardholders containing important American Express Travel numbers and hotel assistant services numbers.

The rumor about the black credit card was about the widest range of benefits and privileges it extends to the cardholder. It emphasizes the freedom to buy anything as much as the cardholder wants it. Although the rumor was widespread in the industry, no one really ever had it or get to use it.

In the year 1999, when the rumor was so controversial, American Express grabbed it and used it in the creation and development of a new card. In addition to their credit cards, they made such card with the exclusive features of high end privileges and benefits like no other cards available worldwide. The card was known as Centurion Card and it was only offered to Platinum cardholders who met the strictest criteria.

American Express issued Centurion Card as "invitation only" card to the Platinum cardholders in different countries. Since Centurion Card is not available in other countries, the Platinum card serves as the exclusive card that can be used for almost all of services available anywhere. Even the services and purchases for VIPs can be availed through this Platinum card. It gives benefits to the cardholders even when they are in other places and countries because of its worldwide acceptance and online account access.

When the Centurion card was first issued it had an annual fee of $1000 but it was soon raised to the fee charged now of $2500. The first person deemed worthy of having one of these credit cards was comedian, Jerry Seinfeld. Part of the reason for this may have been because he was a spokesperson for American Express.

As long as there are urban legends circulating, the ones about the Centurion black credit card will probably persist. The tales of exclusive stores being closed for the whim of one person who wanted them all to himself to shop are only part of the rumors that have been told. Until a new rumor comes along to take the place of the old ones or people tire of the stories surrounding the black credit card, the tales will get more elaborate. Who knows what will be next?

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